Advertising Disclosure

Effective Date: 06/16/2025

Last Updated: 06/16/2025

1. Introduction

This Advertising Disclosure explains how Apalto Systems uses advertising, data collection, and promotional practices in connection with our website at apalto.ai and our digital software products and services.

Contact Information:

Apalto Systems

6421 N Florida Ave D-624

Tampa, FL 33604

Email: nick@apalto.ai

Phone: 5854724033

2. Types of Advertising We Use

2.1 Social Media Advertising

We actively advertise our products and services through:

• Facebook Ads: Targeted advertisements on Facebook's platform

• Instagram Ads: Visual advertisements on Instagram

• Meta Business Platform: Comprehensive advertising across Meta's ecosystem

2.2 Retargeting and Remarketing

We use retargeting technology to show advertisements to people who have:

• Visited our website

• Engaged with our previous advertisements

• Downloaded our free resources

• Subscribed to our email list

• Made previous purchases

2.3 Email Marketing

We send promotional emails to our subscribers through ActiveCampaign, including:

• Product announcements

• Special offers and discounts

• Educational content with promotional elements

• Software updates and new features

3. Data Collection for Advertising

3.1 Facebook/Meta Conversions API

We use Meta's Conversions API to:

• Track Conversions: Monitor when website visitors make purchases

• Optimize Ad Delivery: Improve the targeting and effectiveness of our ads

• Create Custom Audiences: Build targeted audience segments for advertising

• Generate Lookalike Audiences: Find new potential customers similar to existing ones

• Measure Ad Performance: Analyze the success of our advertising campaigns

3.2 Data Shared with Advertising Platforms

When you interact with our website or advertisements, we may share the following information with advertising platforms:

• Encrypted Email Addresses: Hashed for privacy protection

• Encrypted Phone Numbers: Converted to secure formats

• Website Behavior: Pages visited, time spent, actions taken

• Purchase Data: Products bought, transaction amounts, purchase dates

• Device Information: Browser type, operating system, IP address

3.3 Google Analytics

We use Google Analytics to understand:

• How visitors find our website

• Which marketing channels are most effective

• User behavior patterns and preferences

• Website performance and optimization opportunities

4. How We Target Advertisements

4.1 Audience Targeting

Our advertisements are targeted based on:

• Demographics: Age (18+), location, language

• Interests: Business, entrepreneurship, coaching, consulting, education

• Behaviors: Website visits, previous purchases, engagement history

• Custom Audiences: People who have interacted with our business

• Lookalike Audiences: People similar to our existing customers

4.2 Geographic Targeting

We primarily target advertisements to:

• United States: Our primary market

• English-speaking countries: Where our software is most relevant

• Global reach: For digital products with universal application

4.3 Interest-Based Advertising

Our ads are shown to people interested in:

• Business coaching and consulting

• Online education and course creation

• Digital marketing and automation

• Small business tools and software

• Entrepreneurship and professional development

5. Affiliate Relationships and Partnerships

5.1 Current Affiliate Status

We do not currently operate an affiliate program or have affiliate relationships where we receive commissions for promoting third-party products.

5.2 Future Affiliate Disclosures

If we establish affiliate relationships in the future, we will:

• Clearly disclose any financial relationships

• Use proper disclaimers (e.g., "This post contains affiliate links")

• Comply with FTC guidelines for endorsements

• Update this disclosure accordingly

5.3 Software Integrations

While our software integrates with third-party platforms (Google Analytics, ActiveCampaign, Make.com, etc.), these are technical integrations only and not promotional partnerships where we receive compensation.

6. Sponsored Content and Endorsements

6.1 Sponsored Content Policy

Currently, we do not publish sponsored content or paid endorsements. All content on our website represents our genuine opinions and experiences.

6.2 Product Reviews and Recommendations

Any software tools, platforms, or services we mention or recommend are based on:

• Our actual experience using the products

• Genuine assessment of their value for our audience

• Technical requirements for our software integrations

6.3 Future Sponsored Content

If we begin accepting sponsored content, we will:

• Clearly label all sponsored posts with #ad or #sponsored

• Disclose any material connections or compensation

• Maintain editorial independence and honest opinions

• Follow FTC guidelines for sponsored content

7. Earnings and Income Disclaimers

7.1 Business Results Disclaimer

IMPORTANT: Our software products and services are designed to help coaches, consultants, educators, and online service providers improve their business operations. However:

• No Income Guarantees: We make no guarantees about your earnings, income, or business success

• Individual Results Vary: Your results will depend on your effort, existing business, market conditions, and many other factors

• Not Financial Advice: Our products provide tools and automation, not financial or business advice

• Success Depends on You: Your success depends on your skills, dedication, and business acumen

7.2 Testimonials and Case Studies

Any testimonials, case studies, or success stories we share:

• Represent individual experiences and are not typical results

• Should not be interpreted as guarantees of similar outcomes

• May not reflect the experience of all customers

• Are shared with permission and are truthful to our knowledge

7.3 Software Effectiveness

While our software is designed to improve business efficiency:

• Results depend on proper implementation and usage

• Technical requirements and user skill level may affect outcomes

• We provide support but cannot guarantee specific business results

8. Your Rights and Controls

8.1 Advertising Opt-Out Options

You can control the advertisements you see by:

• Facebook Ad Preferences: Visit Facebook Ad Preferences to manage your ad settings

• Google Ad Settings: Control Google advertising through Google Ad Settings

• Browser Settings: Use browser privacy controls to limit tracking

• Privacy Extensions: Install ad blockers or privacy-focused browser extensions

8.2 Email Marketing Controls

For our email marketing:

• Unsubscribe: Click unsubscribe in any email we send

• Email Preferences: Contact us to adjust email frequency or types

• Complete Removal: Request complete removal from all marketing lists

8.3 Data Access and Deletion

You can request:

• Data Access: Information about what data we have collected about you

• Data Correction: Updates to incorrect information

• Data Deletion: Removal of your information from our systems

• Opt-Out: Exclusion from data sharing with advertising platforms

9. Transparency in Advertising

9.1 Ad Identification

Our advertisements will always:

• Be clearly identifiable as advertisements

• Include our business name and contact information

• Comply with platform-specific advertising policies

• Follow FTC guidelines for clear and conspicuous disclosures

9.2 Honest Advertising Practices

We commit to:

• Truthful Claims: All advertising claims are factual and substantiated

• Clear Pricing: Transparent pricing with no hidden fees

• Accurate Descriptions: Honest representation of our products and services

• Prompt Fulfillment: Delivery of products as advertised

9.3 Advertising Standards Compliance

Our advertising practices comply with:

• FTC Guidelines: Federal Trade Commission advertising standards

• Platform Policies: Facebook, Google, and other advertising platform policies

• Industry Standards: Digital marketing best practices

• Privacy Laws: GDPR, CCPA, and other applicable privacy regulations

10. Third-Party Advertising Services

10.1 Advertising Platforms We Use

• Meta Business Manager: Facebook and Instagram advertising

• Google Analytics: Website performance and conversion tracking

• ActiveCampaign: Email marketing automation

• Make.com/n8n: Marketing automation and data processing

10.2 Third-Party Data Policies

Each advertising platform has its own data and privacy policies:

• Meta Privacy Policy

• Google Privacy Policy

• ActiveCampaign Privacy Policy

10.3 Platform Compliance

We ensure our advertising practices comply with each platform's:

• Community guidelines and advertising policies

• Data use and privacy requirements

• Technical specifications and requirements

• Prohibited content and practice guidelines

11. Contact Information for Advertising Inquiries

11.1 General Advertising Questions

For questions about our advertising practices, data use, or this disclosure:

Email: nick@apalto.ai

Subject Line: "Advertising Inquiry"

Phone: 5854724033

Address: 6421 N Florida Ave D-624, Tampa, FL 33604

11.2 Opt-Out Requests

To opt out of our advertising or data collection: Email: nick@apalto.ai

Subject Line: "Advertising Opt-Out Request"

11.3 Privacy and Data Concerns

For privacy-related questions, see our Privacy Policy or contact us directly.

12. Updates to This Disclosure

12.1 Regular Updates

We review and update this Advertising Disclosure regularly to reflect:

• Changes in our advertising practices

• New advertising platforms or methods

• Updates to legal requirements

• Feedback from customers and users

12.2 Notification of Changes

Material changes to this disclosure will be communicated through:

• Website announcement banner

• Email notification to subscribers (for significant changes)

• Updated "Last Updated" date at the top of this page

12.3 Continued Use

Your continued use of our website and services after changes to this disclosure constitutes acceptance of the updated terms.