Legal

Privacy Focused Infrastructure and Ai Development

Cookies Policy

Effective Date: 06/16/2025

Last Updated: 06/16/2025

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit our website at apalto.ai. They help us provide you with a better experience by remembering your preferences and understanding how you use our website.

Contact Information:

Apalto Systems

6421 N Florida Ave D-624

Tampa, FL 33604

Email: nick@apalto.ai

Phone: 5854724033

Current Cookie Usage

Meta Conversions API (Facebook Pixel)

Currently, we use the Meta Conversions API to track website interactions for advertising purposes. This technology works differently from traditional cookies by sending conversion data directly from our server to Meta/Facebook, which helps us:

Measure the effectiveness of our advertising campaigns
Show you relevant ads on Facebook and Instagram
Improve our marketing efforts

Data Collected: Website interactions, page views, and conversion events

Purpose: Marketing and advertising optimization

Data Sharing: Information is shared with Meta/Facebook

Future Cookie Implementation

As we expand our website functionality, we may implement various types of cookies:

1. Strictly Necessary Cookies

These cookies are essential for our website to function properly and cannot be switched off in our systems.

Examples:

Session management cookies
Security cookies to prevent fraud
Load balancing cookies
Accessibility cookies for users with disabilities

Legal Basis: Legitimate interest (essential functionality)

Duration: Session cookies (deleted when you close your browser) or up to 1 year

2. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Current Usage:

Google Analytics: Website traffic analysis, user behavior tracking, and performance measurement

Future Potential Usage:

Heatmap tracking cookies
A/B testing cookies
Site performance monitoring cookies

Legal Basis: Legitimate interest (website improvement)

Duration: Up to 2 years

Opt-out: Available through cookie preferences

3. Functionality Cookies

These cookies enable enhanced functionality and personalization.

Potential Future Usage:

Language preference cookies
User interface customization cookies
Remember login status (if user accounts are implemented)
Shopping cart cookies (if e-commerce features are added)

Legal Basis: Legitimate interest or consent

Duration: Up to 1 year

Opt-out: Available through cookie preferences

4. Marketing and Advertising Cookies

These cookies track your activity across websites to deliver more relevant advertising.

Current Usage:

Meta Conversions API for Facebook/Instagram advertising

Potential Future Usage:

Google Ads conversion tracking
Retargeting cookies
Social media integration cookies
Email marketing tracking cookies (for ActiveCampaign integration)

Legal Basis: Consent

Duration: Up to 2 years

Opt-out: Available through cookie preferences and ad platform settings

Third-Party Cookies

We may allow third-party service providers to place cookies on our website for the following purposes:

Current Third-Party Services:

Meta/Facebook: Advertising and conversion tracking through Conversions API
Google Analytics: Website performance analysis

Future Third-Party Services May Include:

Payment Processors (Paddle, Stripe): Fraud prevention and payment processing
ActiveCampaign: Email marketing tracking
Make.com/n8n: Automation platform integration
Customer Support Tools: Live chat or help desk functionality

Your Cookie Choices

Current Options:

Since we currently only use the Meta Conversions API (which operates server-side), your main option is to:

Opt out of Facebook advertising through your Facebook Ad Preferences
Use browser settings to block third-party tracking

Future Cookie Management:

When we implement cookies, you will have the following options:

Cookie Consent Banner

Upon your first visit, you'll see a cookie consent banner allowing you to:

Accept all cookies
Reject non-essential cookies
Customize your cookie preferences

Cookie Preference Center

You'll be able to access a cookie preference center to:

View all cookies we use
Enable or disable specific cookie categories
Update your preferences at any time

Browser Settings

You can control cookies through your browser settings:

Chrome: Settings > Privacy and Security > Cookies and other site data
Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Edge: Settings > Cookies and site permissions > Cookies and site data

Note: Disabling certain cookies may affect website functionality.

Cookie Duration

Session Cookies

Deleted when you close your browser
Used for essential website functionality

Persistent Cookies

Remain on your device for a specified period
Short-term: Up to 30 days (functionality cookies)
Medium-term: Up to 1 year (preference cookies)
Long-term: Up to 2 years (analytics and marketing cookies)

Data Protection and Privacy

Security Measures

We implement appropriate security measures to protect cookie data:

Secure transmission protocols
Regular security audits
Access controls and encryption where appropriate

Data Retention

Cookie data is retained according to the specific purposes and legal requirements:

Analytics data: Up to 26 months (Google Analytics default)
Marketing data: As specified by advertising platforms
Functional data: Until you clear cookies or change preferences

International Transfers

Some cookie data may be transferred to countries outside your jurisdiction, including the United States. We ensure appropriate safeguards are in place for such transfers.

Your Rights

Depending on your location, you may have the following rights regarding cookie data:

All Users: