Privacy Policy

Effective Date: 06/16/2025

Last Updated: 06/16/2025

1. Introduction

This Privacy Policy describes how Apalto Systems ("we," "us," or "our") collects, uses, and shares your personal information when you visit our website located at Apalto.ai (the "Website") or purchase our digital software products and services.

Contact Information:

Apalto Systems

6421 N Florida Ave D-624

Tampa, FL 33604

Email: nick@apalto.ai

Phone: 5854724033

2. Information We Collect

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number

• Payment Information: Billing details processed through our payment processors (Paddle and Stripe)

• Communication Data: Information you provide when contacting us for support or inquiries

2.2 Information Collected Automatically

• Website Analytics: Through Google Analytics, we collect information about your visit including IP address, browser type, device information, pages visited, and time spent on our website

• Marketing Data: Through Meta Conversions API (Facebook Pixel), we collect information about your interactions with our website for advertising purposes

2.3 Information from Third Parties

We may receive information about you from our service providers including payment processors, email marketing platforms, and analytics providers.

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Delivery

• Processing and fulfilling software purchases

• Providing customer support and technical assistance

• Delivering digital products and services

3.2 Marketing and Communications

• Sending marketing emails and promotional materials through ActiveCampaign

• Personalizing your experience on our website

• Running targeted advertising campaigns through Meta platforms

3.3 Business Operations

• Analyzing website performance and user behavior through Google Analytics

• Improving our products and services

• Automating business processes through Make.com and n8n

• Managing customer relationships and data through Notion

3.4 Meta/Facebook Advertising Data

We use Meta Conversions API (Facebook Pixel) to optimize our advertising campaigns and show you relevant advertisements. This involves sharing certain data with Meta/Facebook for the following purposes:

• Conversion Tracking: Measuring the effectiveness of our Facebook and Instagram advertisements

• Audience Building: Creating custom audiences for targeted advertising

• Ad Optimization: Improving ad performance and reducing advertising costs

• Remarketing: Showing ads to people who have visited our website

• Lookalike Audiences: Finding new potential customers similar to our existing customers

3.5 Legal and Security

• Complying with legal obligations

• Protecting against fraud and unauthorized transactions

• Enforcing our Terms and Conditions

4. How We Share Your Information

4.1 Service Providers

We share your information with trusted third-party service providers who help us operate our business:

• Payment Processors: Paddle and Stripe for processing payments

• Email Marketing: ActiveCampaign for email communications

• Analytics: Google Analytics for website performance analysis

• Advertising: Meta (Facebook) for advertising and conversion tracking

• Automation: Make.com and n8n for business process automation

• Data Management: Notion for customer relationship management

4.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights and property.

4.3 Meta/Facebook Advertising Data

We share certain information with Meta Platforms, Inc. (Facebook) through the Meta Conversions API for advertising and marketing purposes.

Here's what you need to know:

Data Shared with Meta:

• Hashed Email Addresses: Your email address is converted to an encrypted format before sharing

• Hashed Phone Numbers: Phone numbers are encrypted before transmission to Meta

• Website Activity: Pages visited, time spent, and interactions on our website

• Purchase Information: Products purchased, transaction amounts, and purchase dates

• Device Information: Browser type, device type, and IP address

• Custom Events: Specific actions you take on our website (downloads, form submissions, etc.)

How Meta Uses This Data:

• Ad Delivery: Showing you relevant advertisements on Facebook and Instagram

• Campaign Optimization: Improving the performance of our advertising campaigns

• Audience Creation: Building custom audiences and lookalike audiences for advertising

• Conversion Attribution: Tracking which ads lead to purchases or other desired actions

• Analytics: Providing us with insights about ad performance and audience behavior

Your Rights Regarding Meta Data:

• Opt-Out Options: You can limit Facebook ad targeting through your Facebook Ad Preferences

• Data Access: You can view what data Facebook has about you in your Facebook account settings

• Ad Transparency: You can see why you're shown specific ads through Facebook's "Why am I seeing this ad?" feature

• Browser Controls: You can disable tracking through browser settings or privacy extensions

Legal Basis for Sharing:

• Legitimate Interest: For advertising optimization and business growth

• Consent: Where required by law, we obtain your consent for advertising tracking

• Contract: To fulfill our advertising services and improve customer experience

Data Retention by Meta:

Meta retains the data we share according to their own data retention policies. You can find more information in Meta's Privacy Policy.

Additional Controls:

• Email Opt-Out: Unsubscribe from our emails to reduce data sharing

• Website Tracking: Use browser privacy settings to limit tracking

• Account Deletion: Contact us to delete your data from our systems

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Generally:

• Contact Information: Retained until you request deletion or unsubscribe

• Payment Information: Retained as required by financial regulations and tax laws

• Analytics Data: Retained according to Google Analytics and Meta data retention policies

6. Your Rights and Choices

6.1 Access and Control

• Email Communications: You can unsubscribe from marketing emails at any time

• Account Information: You can request access to, correction of, or deletion of your personal information

6.2 California Residents (CCPA)

If you are a California resident, you have additional rights including:

• Right to know what personal information we collect and how it's used

• Right to delete your personal information

• Right to opt-out of the sale of personal information (we do not sell personal information)

• Right to non-discrimination for exercising your privacy rights

6.3 European Union Residents (GDPR)

If you are in the European Union, you have additional rights including:

• Right to access your personal information

• Right to rectification of inaccurate information

• Right to erasure ("right to be forgotten")

• Right to restrict processing

• Right to data portability

• Right to object to processing

• Right to withdraw consent

Legal Basis for Processing: We process your information based on:

• Contract: To fulfill our software sales and services

• Legitimate Interest: For marketing, analytics, and business operations

• Consent: For certain marketing communications and tracking

7. International Data Transfers

As we operate globally and use service providers located in different countries, your information may be transferred to and processed in countries outside your residence, including the United States. We ensure appropriate safeguards are in place for such transfers.

8. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

9. Age Restrictions

Our services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will delete it promptly.

10. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Email: nick@apalto.ai

Phone: 5854724033

Address: 6421 N Florida Ave D-624, Tampa, FL 33604

For EU residents, you also have the right to lodge a complaint with your local data protection authority.